The portal, the inbox, the analytics — included. The others charge for them as add-ons; we think they're the product.
MONTHLY · NO CONTRACT · CANCEL ANYTIME · 30-DAY FREE TRIAL, NO CARD — EXTENDS TO 60 IF YOU'RE MID-MIGRATION
Published prices and documented features, checked July 2026 — corrections welcome. Where a competitor does something well, it says so.
| BoutiqueHQ | BridalLive | CloudBridal | mybridal | |
|---|---|---|---|---|
| Entry price / month | £129 / $99 — complete | $99 + add-ons | $80 (caps appts) | ~£50 (15 sales/mo cap) |
| Customer portal | ✓ included, full journey | +$110/mo add-on | top tier only | ✓ (portal add-on for some) |
| Native apps | ✓ iPhone · iPad · Mac | ✗ web + thin companion | ✗ web only | ✗ web only |
| Card processing | ✓ optional — keep your machine, no penalty | required in 90 days or $295/mo fee¹ | ✓ not forced | Stripe only |
| Tap to Pay on iPhone | ✓ no hardware needed | ✗ | ✗ | ✗ |
| Alterations | ✓ full workflow — fittings, photos, seamstress queue | status + appointment type | ✓ itemised (good) | basic |
| Online booking + no-show card protection | ✓ built in | scheduler, no card protection | ✓ scheduler | ✓ booking |
| Two-way SMS / omnichannel inbox | ✓ your own number, one thread | bring-your-own Twilio | bring-your-own Twilio | ✗ |
| Wallet passes (live order in her pocket) | ✓ | ✗ | ✗ | ✗ |
| Live brand stock + reserve at the till | ✓ connected brands | catalogue import (strong)² | ✗ | ✗ |
| Analytics | ✓ included | reports; deep KPIs cost extra elsewhere | ✓ | basic |
| API / connect your own agents | ✓ Pro — incl. MCP for AI agents | +$50/mo, top tier | ✗ | ✗ |
| Setup | self-serve, ~15 min, importer included | onboarding + learning curve | $750 migration service | simple |
¹ BridalLive's published terms: BridalLivePay required within 90 days or a $295/month per-location non-processing fee. ² BridalLive's designer catalogue is genuinely good — ours adds live stock and in-sale reservation via connected brands. Sources: public pricing pages & documentation, July 2026. If we've got something wrong, tell us and we'll fix it same-day.
No — and we'll never charge you a penalty for not using it. Keep your machine and mark payments as taken externally. Most shops connect payments anyway because pay-by-link, portal payments and no-show protection only work with it — but that's a carrot, not a stick.
Pick a plan or walk away — we never took a card. If you've imported your data or connected payments and just need more time, we extend you to 60 days automatically.
Yes. Export from anything to CSV or Excel, drop it in, and the importer maps your columns, shows you a preview and a dry-run, and only writes when you approve.
Monthly, cancel anytime, no cancellation fee. If you leave, you take a full export of your data with you.
The customer portal, wallet passes, omnichannel inbox and analytics are in Starter — the things others sell as add-ons. Higher tiers add capacity (staff, locations) and modules with real extra cost (workforce, API), not the product itself.
Your shop. The portal, receipts, reminders and wallet passes wear your name, your logo and your colours.
Three fields, no card — your shop is live in under a minute.
Create my shop →