Your shop's data is never sold, never pooled, never used to train anyone's model, and never visible to any other business — including other shops, including brands, including ours.
Every shop lives in its own isolated database with its own encryption key. Brands on BoutiqueHQ see only documents addressed to them — their orders, their invoices — never a shop's retail activity. There is no cross-shop query in the product, on purpose.
People who also run a boutique. That's exactly why this page exists: the wall protects you from everyone — including us. Platform-level access for support is break-glass, logged, and visible to you.
Our built-in assistant runs on API-tier models under contracts that forbid training on your data. We will never pipe your customer data to third-party AI services, and we'll never ask you to.