Stockist orders arrive by email, WhatsApp and phone. Invoices get written line by line. Nobody knows what's really in stock. One HQ replaces all of it — and gives your stockists a portal they'll thank you for.
FOUNDING BRANDS ONBOARD WINTER 2026 · FREE FOUNDING YEAR
Three inboxes, a WhatsApp thread per stockist, and a phone that doesn't stop in season.
Line by line, order by order — then chasing the payment by bank statement.
Every stock question is a phone call, because nobody can see the warehouse.
Orders arrive structured — style, size, quantity — instead of buried in a thread. Approve, amend, confirm a ship date in one tap; the stockist sees it instantly.
The confirmed order becomes the invoice. Payment terms per stockist: new accounts pay at order, trusted accounts get 30 days — switch anyone, any time.
Stockists on BoutiqueHQ see your availability inside their own POS — and reserve the piece at your warehouse mid-sale. No calls, no double-sold dresses, more reorders.
Orders become pick lists, labels print with tracking that posts itself back. And when a new shop asks to stock you, you see them on a map against your existing stockists' territories before you say yes.
Brands see everything about their own orders — rankings, regions, back-order exposure. And nothing else, ever: no other brand's data, no shop's retail sales, no exceptions. The rule is architectural, not a promise in an email.
A free founding year, your ops rebuilt around one HQ, and a portal your stockists will actually enjoy. A 20-minute call is enough to see it against your current season.